Fledge Town Philosophy

Whilst most people would agree that having the opportunity to visit workplaces can help to build an understanding of the range of careers available in a sector, this statement firstly ignores the possibility that these visits might potentially confirm rather than challenge perceptions Race (In)equality in England, Charlotte Chadderton in Hooley et al (eds) (2020: p89) Career Guidance for Emancipation

Summary

Fledge Town illustration
  • Even though children know they can choose any career, their aspirations are gendered by the age of 7
  • The strongest influences are family and what they see around them
  • Career theory and neuroscience explain why information and rational argument will fail to have a significant impact on stereotypical choices
  • Our strongest tool is the imagination — this can be used to engage the whole brain and create deep shifts in thinking
  • Job titles can be restrictive, tapping into existing constructs and reflecting the world as it is rather than the world it could be
  • The challenge-based approach moves beyond titles to explore human, environmental and business problems to be solved
  • Fledge Town provides an imaginary world that reflects real world challenges, a world full of quirky, brightly coloured birds, each with their own unique way of solving a challenge faced by the town and its inhabitants. Unlike the real world where stereotypes may be reinforced, there are no roles assigned to particular genders, no specific job titles that limit thinking — only delightful birds with roles and talents.
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